Designed to look like a slim picture frame
Modern Frame Design
Elegantly minimal and modern, The Frame TV installs near flush to the wall like an actual picture frame, allowing it to blend beautifully into your home.*
Match to your space with customisable bezels
Customisable Frame
Switch up the colour and style of The Frame TV with customisable bezel frames. Choose from a variety of colour options to find one that blends into your space. The sleek magnetic bezel snaps onto the sides for quick, easy installation.
When The Frame is off, art is displayed
Art Mode
Transform The Frame into art when you're not watching TV. You'll love viewing beautiful works of art on the big screen.
Bring world-famous galleries into your living room
Samsung Art Store
Access over 2,500 works of art and photography from world-renowned institutions in the Art Store. From beloved classics to modern masterpieces, there's a wealth of choices for curating your own home art gallery.*
Explore a curated stream of art for free
Samsung Art Store - Streams
Dive into the world of art and discover new favourite pieces through your TV. With The Frame, you get access to a regularly updated collection of artwork curated from leading artists and institutions.*
My Photo
Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame TV � it's as easy as sending them via smartphone, or transferring them with a USB drive.
Brightness Sensor
The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and colour tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.
Motion Sensor
With a motion sensor, The Frame detects when you�ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to save energy.
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